Internship @ Axis Bank
Internship @ Axis Bank
Completed a Marketing Internship at Axis Bank – Lingipur Branch, Bhubaneswar, where the focus was on analyzing and observing the branch’s marketing initiatives and customer engagement strategies. The role provided insights into how targeted campaigns, relationship-building, and personalized service drive business growth.
This experience delivered hands-on exposure to real-world banking operations, sharpened analytical skills, and deepened the understanding of how effective marketing translates into stronger customer relationships and branch success.
Project Topic- "Exploring Relationship Marketing Practices in Lead Conversion and Customer Retention: Employee Perspectives from Axis Bank Branches in Bhubaneswar"